Prime Figures

Designer pieces curated for the ones who collect with intention, not just impulse.

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Hard-to-find and even harder to forget — shop rare and exclusive drops.

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Where pop culture meets creativity — bold pieces for modern collectors.

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Your favorite characters, captured in epic detail and ready to stand proud.

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Toys

Creative figures that bring real personality to any space. Built for collectors and for anyone who believes that the objects around them should be as interesting as the life they're living in them.
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Keychains

Wrong keychains for people who notice the details. Bold designs on everyday carry pieces, because there's no reason your keys shouldn't look as interesting as everything else you own.
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Posters

Walls that say something. Bold graphics and vibrant prints that turn blank space into a statement, designed for rooms that reflect the person living in them.
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Rugs

The floor shouldn't be an afterthought. Colorful, graphic rugs built for rooms where every detail is part of the design.
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A new wave of limited designer figures produced to sit at the centre of any serious collection.
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Discover the fusion of art and fashion in our latest collaboration with Sidewalk. Bold designs meet everyday functionality for your style.
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A partnership built on creativity. Explore how our brand and Sidewalk blend vibrant aesthetics with modern streetwear.
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    New collection

    Creative Items

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    Midnight Bunny Midnight Bunny
    Midnight Bunny Midnight Bunny
    Midnight Bunny Midnight Bunny

    Midnight Bunny

    $100.00
    $100.00
    Sunny Surfer Ghost Sunny Surfer Ghost
    Sunny Surfer Ghost Sunny Surfer Ghost

    Sunny Surfer Ghost

    $35.00
    $35.00
    Blue Bloom Rug Blue Bloom Rug
    Blue Bloom Rug Blue Bloom Rug
    Blue Bloom Rug Blue Bloom Rug

    Blue Bloom Rug

    $175.00
    $175.00
    Grid Buddy Grid Buddy
    Grid Buddy Grid Buddy
    Grid Buddy Grid Buddy
    Grid Buddy Grid Buddy

    Grid Buddy

    $120.00
    $120.00
    Leap of Faith Leap of Faith
    Leap of Faith Leap of Faith

    Leap of Faith

    $100.00
    $100.00
    Lunar Blink Lunar Blink
    Lunar Blink Lunar Blink
    Lunar Blink Lunar Blink

    Lunar Blink

    $115.00
    $115.00
    Foxy Flick Foxy Flick
    Foxy Flick Foxy Flick
    Foxy Flick Foxy Flick
    Foxy Flick Foxy Flick
    Foxy Flick Foxy Flick

    Foxy Flick

    $75.00
    $75.00

    THE WRONG KIND OF ESSENTIAL

    Brighten your day with modern designs that are as bold as you are.

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    New Collection

    Hot Off the Shelf

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    Boundless Forms

    Boundless Forms

    Abstract figures that break every shape rule: organic, unpredictable, and built for shelves that think differently.

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    Toys

    Toys

    Explore our collection of finely crafted statuettes, each one a miniature work of art. 

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    Keychains

    Keychains

    Discover our versatile collection of keychains, ranging from playful designs to elegant styles. 

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    Creative Expressions

    Handcrafted & Collectibles

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    Leap of Faith

    Urban Items

    Playful pieces blending urban culture with collectible art.
    Retro Pet Gamer Retro Pet Gamer
    Retro Pet Gamer Retro Pet Gamer
    Retro Pet Gamer Retro Pet Gamer
    Retro Pet Gamer Retro Pet Gamer
    Retro Pet Gamer Retro Pet Gamer
    Retro Pet Gamer Retro Pet Gamer

    Retro Pet Gamer

    $40.00
    $40.00
    Sunny X Sunny X
    Sunny X Sunny X
    Sunny X Sunny X
    Sunny X Sunny X
    Sunny X Sunny X

    Sunny X

    $75.00
    $75.00
    $100.00
    Leap of Faith Leap of Faith
    Leap of Faith Leap of Faith

    Leap of Faith

    $100.00
    $100.00
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    Limited Time Only

    Half Price on Selected Items

    Discounts from 20% to 50% on pieces worth having. No codes, no games, just wrong prices for a limited time.

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    Featured Product

    Explore Our Featured Product

    • Figurines

    Monochrome Hopper

    $80.00
    $80.00
    $120.00

    Meet the Hoodie Bunny, a playful and modern collectible figure
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    Our Story

    For Those Who Dare to Live Outside the Lines

    Read About Us Read About Us

    Community

    At the heart of what we do is connection. Building a community that shares a passion for creativity, individuality, and sustainability.

    Roots

    Our journey started with skate culture, where freedom and rebellion meet. Explore our roots and the story behind each design.

    Brand Vision

    Imagination, creativity, and a love for design inspire everything we make, turning ordinary items into pieces that reflect your style.

    Beyond Borders

    Breaking barriers, crossing borders — we’re a global brand with a mission to inspire creativity across the world.

    For the Real Ones

    Collection

    Step into the season with bold, playful designs that push the boundaries of streetwear. Explore the vibrant energy and unique styles perfect for making a statement this summer.

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    Stories

    Insights

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